The Role of Social Listening in Modern ORM Tactics Introduction In today’s digital age, where information spreads faster than a wildfire, businesses are continually grappling with their online reputations. This is where Online Reputation Management (ORM) steps in, acting as a guardian of corporate image. One of the most pivotal tools in the ORM arsenal is social listening. By monitoring social media platforms, blogs, and forums, brands can gain insights into public perception and sentiment toward them. This article delves into The Role of Social Listening in Modern ORM Tactics, exploring its impact on various ORM strategies such as review management, crisis response, and more.