Research is the key to everything in life, no matter what service you need, a product to buy, or a person you want to hire. If you need someone to make your site look better and function at its best, the things you need to look at are its experience, other former clients’ opinions, reviews, and, of course, the services it can offer. For what you need, you will have to hire someone with skills in digital marketing, such as search engine optimization, functionalities, design, etc. Of course, your choice must be made based on your needs.