ITC Packaging has signed a Letter of Intent with British sustainable packaging pioneer Frugalpac to introduce the Frugal Bottle—a paper bottle made from 94% recycled paperboard—to India and South Asia. This innovative bottle features a food-grade pouch for beverages, is five times lighter than glass, and has an 84% smaller carbon footprint while using four times less water. The collaboration supports ITC’s Sustainability 2.0 commitment to reduce environmental impact and promote sustainable packaging solutions in the beverage industry.