An event speaker is far more than just a filler of time-they shape the energy, set the mood, and leave a lasting impact on the audience. Selection of the appropriate speaker will require clear objective and knowledge about your attendees so that the message would be felt and attention retained. In the case of sales teams, trained speakers make events effective playbooks with customized stories and interactive workshops such as role plays and live question-answer. Storytelling improves memory and participation, making the audience participants of the storytelling. Localization of content and combining the physical with the internet increases coverage. After all, a great speaker has a memorable experience that leads to sustained change and worthwhile discussions even after the event.