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Understanding GSM Vs. Ounces: How Banner Weight Impacts Quality And Durability

by bannerstandpros
Published: October 13, 2025 (5 days ago)
Category
Business
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Understanding GSM Vs. Ounces: How Banner Weight Impacts Quality And Durability
If you’re going to be using an indoor display—a trade show display in a retail store, for example—a lower GSM is fine. But if it’s an outdoor banner, durability matters, so you’ll want a material with a higher GSM, as these can handle wind, rain, and sunlight better.

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