Let’s be real—if you’re running ads online, you don’t just want clicks. You want conversions, sales, and that sweet return on investment. That’s where Pay-Per-Click (PPC) advertising comes in, and more importantly, why your ad targeting strategy can make or break your campaign. Throwing ads into the digital void without a solid targeting plan is like playing darts blindfolded. You might hit something, but probably not what you were aiming for. So, let’s break down the best PPC targeting strategies to make sure your ads land in front of the right audience at the right time. Understanding PPC Targeting: The Basics PPC advertising allows you to bid on ad placements across search engines, social media, and other digital platforms. Every time someone clicks on your ad, you pay—hence, Pay-Per-Click. But paying for random clicks is a fast way to drain your budget. Targeting ensures that only the most relevant users see your ads, maximizing your chances of conversion.