In the era of AI-influenced search, Generative Engine Optimization (GEO) is changing the way businesses gain visibility on the internet. Traditional SEO concentrated on ranking in search results, however, with various AI tools such as ChatGPT, Gemini, and Perplexity generating answers directly, the game has changed. GEO makes sure your brand’s content is acknowledged, cited, and surfaced by generative engines. When optimizing for GEO, you can establish your business as a credible resource that AI models recognize and reference. This will lead to a larger reach, better authority, and increased engagement with potential audiences, even if they never clicked your actual website. Companies that are able to adopt GEO at an early stage of the game, will establish tremendous competitive and sustainable advantages, and continue to be visible and relevant as search habits and behaviors change and evolve.