Choosing the right speaker for your event could be the most important decision you can make for the success of your event. The first thing you should do when choosing a speaker for any event is to have the audience and the event purpose align with the knowledge and experience of the speaker. If you are hosting a corporate event, you should seek out current or former business leaders or thought leaders in the industry based area who are able to share knowledge with the audience to think about as well as spark creative thinking. If you are doing a motivational event or a speaker, find a presenter who has a skill set to motivate and excite the audience about the event. If it is a conference or seminar event, find a speaker who is an expert in the subject area who is able to discuss the area of study in great detail and lead to lively conversations.