Picture yourself in a store where products are scattered all around in a random manner, with nothing organised in terms of signs and sections. It is easy to lose yourself in such a store. In an ecommerce store, unorganised product collections will be equally difficult to deal with. As your Shopify catalog grows, visitors will need a path to follow to get to the products they need. Well-structured product collections will make browsing easier, improve product discovery, and help increase conversions. Collection structure in Shopify is the way you group and organise your products so that visitors can easily navigate your store without getting lost. Rather than having to scroll down through hundreds of unrelated products, visitors can check out product categories, subcategories, and product types. For instance, a fashion store can have categories such as Clothing, Footwear, and Accessories, divided further into Men, Women, and Seasonal.