Content Repurposing is the strategic process of taking existing content—such as blog posts, videos, podcasts, or social media updates—and transforming it into new formats to reach wider audiences and maximize its value. Instead of constantly creating content from scratch, businesses can repurpose valuable material into various forms like infographics, short videos, social media posts, eBooks, or email newsletters. This approach not only saves time and resources but also strengthens brand consistency, improves SEO, and ensures that high-performing content continues to generate engagement across multiple platforms. In essence, content repurposing helps extend the lifespan and impact of your original content while enhancing overall marketing efficiency.