Salinity ingress poses a serious threat to soil health, water quality, and rural livelihoods. Ambuja Cements’ CSR intervention addresses this issue through watershed management, rainwater harvesting, and farmer capacity-building programs. The initiative focuses on improving soil fertility, reducing water salinity, and promoting sustainable agricultural practices. By empowering farming communities with practical solutions and scientific knowledge, Ambuja Cements has created measurable environmental and socio-economic impact for more than 2 lakh farmers across affected regions.