Durga Puja is one of Kolkata’s biggest cultural celebrations, bringing together huge crowds, vibrant neighbourhoods, festive events, and heightened consumer attention. For brands, this creates a powerful opportunity to connect with audiences through creative and well-planned festive advertising. A strong Durga Puja campaign can help businesses increase brand visibility, attract new customers, strengthen local recognition, and create memorable associations with the festival. From outdoor advertising and transit media to pandal branding, on-ground promotions, retail visibility, and digital campaigns, brands can explore different channels based on their audience, objectives, and budget. With the right timing, locations, creative messaging, and media mix, businesses can make their presence more noticeable throughout the festive season and turn the excitement of Durga Puja into meaningful brand engagement.