Generative Engine Optimization (GEO) works on the creation of the content optimized to the AI models that generate responses and this is not the case as far as the traditional search engine tactics are concerned. In comparison with the previous approaches to SEO that mostly concerned itself with the use of keywords, GEO focuses on relevance, context, and semetic precision. Whether you’re working with SEO companies or in-house, insist on the implementation of strategies to follow the GEO principles, so that the content will satisfy the search engines as well as smart AI models.