The current dynamic digital economy creates pressure on small businesses in the USA to ensure that the payment experience is efficient and secure, and presents a seamless interaction in the fast-paced digital economy. The expectation of the customers is to make payments conveniently through a credit card, a mobile wallet, or even through online banking. In order to address these demands and remain competitive, Payment Integration Services are not an option anymore, but a necessity. That is the place where ROILift comes in.