As for the financial part, having an office in Penrith will bring you revenue for sure. It helps a lot to study that area and see what types of businesses are there. Based on that, you will know which niche you need to direct your attention to. As you know, not all companies offer their knowledge to all sorts of clients. Many agencies, once gaining experience, also gain the luxury of choosing their clients. So, they choose a couple of bigger companies to collaborate with as that can turn out to be more profitable.