Most prices start as a guess. Someone throws out a number, everyone nods, and it goes live. A decent round of pricing research tests that number against real buyers instead. Market research pricing usually begins with plain questions about what something is worth to people. Price sensitivity analysis then shows how their interest changes as the price moves up or down. Nothing too fancy, just a clearer picture before you commit. Track Opinion wrote a blog on this. It also looks at building a pricing strategy from the findings. Quick read, and handy before your next launch or price change.