Decoding the Power of User-Generated Content in B2B B2B buyers don’t trust brands—they trust people. Whether it’s peer reviews, customer testimonials, or expert opinions, decision-makers rely on real-world insights before committing to a product or service. In fact, 84% of C-level and VP-level buyers say social content influences their purchasing decisions, making UGC in B2B marketing one of the most powerful trust-building tools.